ACCET Annual Conference Recap
Last week, Gragg Advertising was in Savannah, GA, for the 2010 ACCET annual conference. We met some amazing people and had a great time discussing this year’s hot topic: Mapping Institutional Effectiveness.
If you weren’t able to make it, here’s a quick recap of the conference.
VIP reception – Oct 31st
The entire event kicked off at the party hosted by ACCET on Halloween. The VIP party was, of course, Halloween themed meaning lots of costumes and spooky decorations. Attendees dressed up in all sorts of costumes in the fog and strobe-light filled reception room. Everyone had a fantastic time.
Happy Hour and Ghost Walk- Nov 1
Day 1 was also host to an incredible ghost walk through certain old parts of Savannah. We had a great time on the walk with all sorts of wonderful people from Central Coast College, Milan, Summit College, ACCET President, Vector Careers, Knutte and Associates, First Institute, Phoenix East, American Career Institute and more.
Our first step on the tour was a trolley ride to a deserted old café and a walk through the historic streets of Savannah. We went to the famed house from the book/movie “Midnight in the Garden of Good and Evil” and then visited a hospital that had an underground tunnel used to transport the dead during a yellow fever epidemic. We visited a cemetery for slaves where there are bones buried one on top of the other and the ones nearest the surface are only buried about two feet deep. The last stop was the creepiest – a million dollar mansion supposedly haunted by a little girl’s ghost. No one has lived in the home in 50 plus years.
The entire experience was equally creepy and educational.
ACCET conference Nov 1st through 3rd
The conference, as always, was very well put on. The exhibit hall was well spaced and every booth location was ideal. They had giveaways and prizes for attendees throughout the conference. We met all sorts of wonderful people from the career school sector.
School “Ad”vice Panel
Gragg Advertising founder and CEO Greg Gragg had the pleasure of speaking on a panel of experts on “Ad”vice – The Latest Trends in Education Marketing.
Greg joined three other education marketing experts highlighting trends in traditional and interactive media channels. Areas covered included: improving lead quality; PPL strategies; managing lead compliance; setting up your website to get the most out of Google, Yahoo and Bing; current trending in television and print as well as the newest trends in mobile media and texting strategies.
Panel experts included:
Greg Gragg (Gragg Advertising): SEO/Social Media
Roger Becker (Becker Media): Print/TV
Mike McHugh (Plattform Advertising): PPL/Banner
Eric Schanz (Contact Direct Marketing): Mobile/Texting
The panel was a great success with ACCET attendees interested in the latest offline and online marketing trends.
Next year’s ACCET annual conference is slated to be in Tucson, AZ.
Thank you to everyone who stopped by booth #22 to see all the great things Gragg has to offer in 2011. For more information about how Gragg can help your business, contact Lisa Olmedo at 816/-931-0050 ext. 325 or at lolmedo@graggadv.com.
