Google Knowledge Graph Changes Search
Google launched a new search tool called Knowledge Graph today. The new technology aims to provide answers, popular facts about people, places and things. Google’s goal is to relay the information you’re looking for in fewer clicks, while also increasing the relevancy of what you see while searching. Results provided by Knowledge Graph appear alongside Google’s traditional results. Knowledge Graph instantly provides the searcher with information that is relevant to the search query in avisual, user-friendly format. Google believes that this is a critical first step towards building the next generation of search.
Google’s Knowledge Graph augments search results with sets of associated facts. The new technology may please users; however, it can also decrease traffic to other sites. For example, a searcher looking for a general fact may no longer find a reason to click on Wikipedia in the Google search results if his or her question has been answered by Knowledge Graph directly on the search result page.
The addition of Google’s Knowledge Graph is not the end of SEO as we know it. Both organic and paid search results still appear. All search engines, including Google, thrive on advertising. Knowledge Graph focuses on keeping the searcher within Google’s walls, increasing the likelihood that they will click on a paid ad. However, it remains unseen the effect that Knowledge Graph will have on both clicks and conversions in both organic and paid search.
Google also announced that Knowledge Graph for mobile and tablets is in the works. With the introduction of Knowledge Graph, Google becomes less of a search engine and more of an answer and fact engine. According to Google, this new feature is gradually rolling out to US English users.
Check out the video Google released on Knowledge Graph:
