Yahoo!’s Partnership with Twitter
Today Yahoo! announced a partnership with Twitter which includes integrating Twitter content and social features across the Yahoo! network.
Public Tweets are already available in Yahoo! search results and you will see them appear more frequently, for more of your queries. Soon you will see topics in Yahoo! News, Finance, Sports and Entertainment enhanced with relevant real-time Tweets.
A key driver for this Twitter partnership is to enable Yahoo! users to share and stay connected more easily with the people and things they care about across the web, in keeping with our Yahoo! Open Strategy and platform. We announced the first phase of this Social Aggregation Strategy back in December when we outlined our plans to implement Facebook Connect on Yahoo!. Adding Twitter to our users’ experiences is the next phase in this strategy and it further expands the power of the Yahoo! ID as a single key that gives our users an access token to the best of the web. Whether they want to check their email, consume media, comment and participate in communities, or follow their Facebook newsfeed and Twitter stream, they can now do all of those things through Yahoo!.