In 2009, Ingram’s Magazine highlighted Gragg Advertising as one of Kansas City’s fastest growing companies. In 2010, to accommodate this growth, Gragg Advertising’s founder Gregory Gragg stepped into the role of CEO and Chairman. Darryl Mattox, formerly the Agency Director, was promoted to President to manage the daily operations of the company.
Gragg has 20 years of experience in the industry of direct response marketing. In 1992, he had a vision to open an agency that could measure, analyze and place media ensuring the best return on investment for his clients. Today, this vision has become a reality. As the economy suffers, Gragg stresses it is more important than ever to know a company’s marketing efforts are working both online and off.
“We have moved from a traditional offline media agency to a marketing technology company,” Gragg said. “Our growth has developed as technology has advanced. Pay-per-lead, lead aggregation, database management, IT development for clients and more are available to help reach our target demographic.”
Mattox credits the company’s growth to internal strengths and staying ahead of today’s rapidly changing marketplace. “I am fortunate to have several strong leaders in the agency who have been and continue to be instrumental in the exceptional growth of Gragg Advertising,” Mattox said. He continued by commenting on the future of Gragg Advertising. “The landscape of marketing technology is changing daily. By seizing these opportunities, we have a great chance not only to maintain but also exceed our growth over the next five to 10 years.”
Gragg and Mattox are both extremely passionate about teaching others, and feel it is their duty to identify and implement new technology and pass this information on to their clients in order to serve them successfully.
Gragg Advertising is a full service, direct response marketing agency in the River Market of Kansas City, MO, established in 1992. Working with a variety of companies throughout the United States, its clients see a quantifiable return on investment for their advertising and marketing dollar. Gragg Advertising specializes in direct response marketing focused on driving consumers to retail, education, legal, medical and industrial businesses. The agency combines traditional branding strategy with proven direct marketing tactics in order to create advertising that is both memorable and measurable.