All media has the potential to generate leads. The trick is to figure out what channels will work best for your campaign. At Gragg Advertising, we use a holistic approach to finding the right avenues for our clients to advertise in. Allocating the right amount of money to the right components of a campaign is critical, whether it be building a new website, producing commercials, pay-per-click campaigns and so on. The key is being able to measure what is working and what is not. We establish a plan from the beginning to create a campaign that is greater than the sum of its parts.
Watch this clip of CEO Greg Gragg and President Darryl Mattox describing how Gragg Advertising develops successful client campaigns.