Gragg Advertising Brings Home an AMBIT Award for Outstanding Search Engine Marketing Campaign
KANSAS CITY, Mo. (March 24, 2011) — Gragg Advertising earned a bronze AMBIT award from The Kansas City Direct Marketing Association’s (KCDMA) annual AMBIT Awards competition for entries that showed outstanding creativity and powerful results.
“In an increasingly competitive industry, we continue to make the marketing dollars of our clients count. It’s more important than ever to deliver results,” said Greg Gragg, CEO/Chairman, Gragg Advertising. “It’s an honor to be recognized by our peers for the return on investment this work achieved for our clients.”
The awards were presented at the annual AMBIT awards event on March 24. The entries were judged by members of a Direct Marketing Association in a different metropolitan area, who evaluated numerous criteria, including creative freshness, originality and most importantly, results.
Gragg Advertising’s award-winning entry was for a search engine marketing campaign implemented for TechSkills. Our interactive team was able to increase the clients’ impressions by more than 4000 percent and leads by more than 140 percent. The team also optimized the landing page, improving usability and making lead captures clearer.
The AMBIT Awards are sponsored by the Kansas City Direct Marketing Association (KCDMA).