PPC Spending Is Going Up
U.S. paid search spending increased 11% in the first quarter of 2010 compared with the same period in 2009, marking the strongest quarter for paid search since the fourth quarter of 2008, says a new report from search engine marketing services provider SearchIgnite. Growth was driven, in part, by the retail industry, which increased spending on paid search 26% in the first quarter of 2010 compared with the same period a year earlier, the report finds.
“We saw some indication that the impact of the recession on the digital economy was waning toward the end of last year,” says Roger Barnette, president of SearchIgnite. “The strong paid search growth in Q1 is another hopeful sign that the worst of the storm is over and that the search market is poised for a solid year ahead.”
Another new report suggests even greater growth. In the first quarter of 2010, spending on paid search grew 20% compared with the year-earlier quarter; retail paid search spending jumped 32% for the same period, according to Efficient Frontier, a search engine marketing firm.
Both firms measured clicks and spending based on their retailer clients’ search activities. Differences in the results stem from the number and types of companies in their client bases.
Full Paid Search Spending Article Here
