For the second consecutive year the interactive team at Gragg Advertising was honored by the Kansas City Direct Marketing Association with an AMBIT Award. The group earned a silver AMBIT for their work in overhauling a client’s search engine marketing (SEM) strategy. They developed new key word searches that increased website visits. Additionally they designed new creative landing pages for both web browser and mobile access, new display ads and unique phone numbers were added to track return on investment. The client allowed the team at Gragg Advertising to rearrange budget dollars to find the best mix of traditional and online media to maximize their lead generation and brand awareness. Throughout 2011 data was tracked and showed that the increased visits to the site improved leads and also showed that the cost per lead dropped.
Once again, congratulations to the Gragg professionals who put their knowledge to use to provide excellent customer service and measurable results.