Gragg Advertising Launches Newest Version of ALPINE
Kansas City, MO – Gragg Advertising, a full service direct response marketing agency with a focus in online technology, is excited to unveil the second iteration of its client and vendor portal, ALPINE.
ALPINE is the interactive portal Gragg clients use to monitor and track all incoming lead flow by campus, campaign or lead generation service. Launched on April 13, 2010; this version of ALPINE includes enhanced filtering and graphing features that allows for quick views deep into lead data housed in the aggregation system.
“Leads come in 24 hours a day, 365 days a year,” says Katie Leas, Internet Master Vendor Manager at Gragg Advertising. “The data found in ALPINE is in real-time and means your numbers are always current, even at midnight on a weekend.”
The new ALPINE features a dashboard with current lead summaries, lists of leads generated and trending for the month. Clients can view quarterly statistics, actual versus cap projections and hundreds of statistical reports. The chart wizard in ALPINE allows for easy display of data, including separating leads by source, program requested, quarter applied and more.
“We had some tricky requests when it came to reports. Everyone wanted to view things differently,” says Leas. “With this filtering, clients can set their own parameters and include and exclude each data point as they see fit. This means a client can look at exactly what they want, without being overwhelmed with data and not suffer from analysis paralysis.”
ALPINE allows Gragg Advertising’s clients to listen to Internet2Phone™ leads, pull weekly real-time analysis reports and view or download creative content.
Gragg Advertising’s vendors also reap the benefits of the advancements in ALPINE. It is now easier for a vendor to post accurate information as each Pay-Per-Lead prospect is found. Vendors also now have the ability to find creative assets required to create a landing page that contains the school logo and lead validation fields and still maintain a cohesive brand image.
“The new ALPINE also allows vendors to easily see not only aggregate and detailed lead reporting, but ‘Failed Post’ reporting as well,” says Leas. “Now vendors can see why Gragg Advertising’s system may be rejecting their leads and refine their own internal process.”
The advancement of ALPINE also allows clients to view lead data verification. This ensures leads delivered to a client are both high quality and accurate. With this feature, unqualified leads are reduced and clients see savings on their budget.
For more information, contact Darryl Mattox at 816-931-0050.
Gragg Advertising is a full service direct response marketing agency with a focus in online technology. Located in the River Market of Kansas City, Missouri; Gragg Advertising was established in 1992. Working with a variety of companies across the nation and around the globe, its clients see a quantifiable return on investment for their advertising and marketing dollars. Gragg Advertising specializes in direct response marketing focused on driving consumers to retail, education, legal, medical, financial and industrial businesses. The agency combines traditional branding strategy with proven direct response marketing tactics in order to create advertising that is both memorable and measurable.
